Mindtown Uniform is trending nowadays, so here you have the history about this fashion trend:
In other financial districts such as Wall Street (New York), the uniform that is beginning to wear is different. They call it Midtown Uniform and it consists of a shirt with buttons, chinos, brown dress shoes and a vest. In the economic centers of the United States (Silicon Valley, The Loop in Chicago, K Street in Washington …), the suit and tie have been dethroned.
Midtown Uniform is the game changer
Goodbye to Patrick Bateman, the star of ‘American Psycho’, and his Valentino striped suits. Welcome, Han Solo office. Because the vest has become a basic complement in the wardrobe of executives, who even wear it in summer. In many cases, it is the financial and technological companies themselves that provide this pledge to their workers on their first day of work. With your logo printed (yes: a JP Morgan or a Merrill Lynch embroidered on the chest). It’s what they put on when they do not have meetings with clients.
According to the newspaper The Wall Street Journal, which has given a genuine letter to the trend, it seems that the Midtown uniform emerged after 2008, when many financial companies loosen their strict dress code and tie. “The message was: we know that your salary has gone down, but at least you can dress informally on Friday!” Writes Jacob Gallagher.
Origin of the Midtown Uniform
The term Midtown Uniform was born on Instagram, and the author of the account of the same name still remains anonymous. We assume that because he laughs openly at the photographs that document this fashion and that he himself comes to the bill. He has been since he moved to the Murray Hill neighborhood of Manhattan (New York), near the city’s Midtown, and began to see clones in uniform everywhere. It has 84,600 followers, and the portrayed themselves and their friends comment on the photos.
Those who appear in these snapshots wear white, blue or pink Oxford shirts, navy blue pants, khaki or gray, and vest (the strong point of the look) of gray, blue or black wool. This last garment is usually manufactured by the Patagonia brands (an American brand of outdoor clothing marketed as sustainable) or the American brand Vineyard Vines. The North Face, Arc’teryx and Fjällräven also have a pull.
Logically, the trend has resulted in an increase in the sales of vests. According to the CNBC news network, the billing reached 76.5 million dollars in June of this year, 13%. More than in the same period of the previous year (we assume that in the United States). And it has increased up to 700 % in the last three years in online clothing stores. Such as Moosejaw.com, owned by the retail giant Walmart.
So remember as they say, you dress for the job you want, not for the one you have.